CONCEPT
SPRING + SUMMER 2023
SunSquad is Target’s bold and playful summer mini-season collection, created to evoke a carefree, adventurous spirit. The assortment includes everything from pool floats and picnic gear to camping essentials and beach favorites—inviting guests to embrace summer in full color.
For Summer 2023, the collection captured the joy of simple, sun-filled moments through bold imagery, retro-inspired touches, and a vibrant color palette. With its blend of nostalgia and modern design, SunSquad invites guests to relive cherished summer memories while creating new ones in a way that feels fresh, fun, and unmistakably on-brand.
ARTWORK
In our ongoing effort to delight guests, I revisited beloved design elements that have helped define the brand while introducing fresh, exciting updates to bring the Spring + Summer 2023 artwork to life.
Collaborating with the brand concept leads, we centered the season around vibrant color capsule stories—warm, cool, multi, and dynamic combinations of all three. Each capsule, anchored in tonal stripes across different colorways, strikes the perfect balance of playfulness and sophistication. This thoughtful approach created a cohesive, eye-catching collection that feels both familiar and new, capturing the spirit and broad appeal of SunSquad.
INSPIRATION & INITIAL COLOR, and TYPE STUDIES
My creative journey begins with inspiration—whether it's a photograph, a found image, or a sketch. From there, I delve into type and color studies to establish the tone and emotional direction of the piece. These early explorations serve as a foundation, guiding the development of the artwork. Each stage is intentional, building toward a final piece that is both conceptually grounded and visually cohesive.
THE FINAL PRODUCT
Here’s a small selection of products where category designers brought my artwork to life across different forms and functions. Seeing these designs applied so thoughtfully — from pool floats and picnic gear to beach accessories and backyard essentials — truly showcased the versatility and energy of the collection.
This project was an incredible success, surpassing our expectations with outstanding sales results and creating strong buzz on social media. Guests connected with the playful, vibrant spirit of the artwork, helping to further strengthen SunSquad’s brand presence and deliver a joyful, memorable in-store experience.
