SUNSQUAD: SPRING + SUMMER 2021
TARGET
As the lead textile designer for this multi-year partnership between Justina Blakeney of the Jungalow and Target’s Opalhouse brand, I had the privilege of collaborating closely with Justina and her team. Together, we digitally translated her artwork and textile designs into production-ready art, a testament to our collective efforts and shared vision.
Working with a cross-functional team of 15 internal designers, we ensured the artwork was suitable for various fabrics, material applications, and product types. From bedding to bath, decor to kitchen, and even wallpaper, our attention to detail and organization resulted in an impeccable execution of the printed and woven textiles for the assortment.
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STRATEGY + CONCEPT + ARTWORK
Sun Squad 2021 will bring Summer Vibes to our guests and help them celebrate the fun in summer. Sun Squad is a summer destination that inspires the whole family to celebrate memorable moments in the sun!
Anchored in the summer Mini Seasonal space, guests will find products that are cool & affordable ranging from pools to picnic, coolers to camping, backyard to beach.
This Summer Destination is the one stop shop for all our guest summer needs, but we wont stop there; across the entire store our guest will find Summer Exclusive Product. These custom spaces will highlight exclusive products and provide fun solutions that make celebrating summer easy and fun.
PROCESS
This is where you “show your work” – how did you get to the final result? A great place for moodboards, work-in-progress imagery and storytelling. How did you collaborate interntally/externally? What were some roadblocks or successes that you experienced along the way? Add or delete image placeholders as you see fit.
THE FINAL PRODUCT
Finally, you can showcase where all the insights and work brought you: show off the product in its final form and share any successes or accolades that the finished product received. Did the collaboration perform exceptionally well in store sales? Did any of the products receive social media attention? Basically this is a place to show off the fruits of your labor and brag about the results!
Add or delete image placeholders as you see fit, but I would recommend keeping the 4x1 squares and one big hero image below at the very least.
**NOTE: Some of these images are placeholders that I grabbed from Justina’s blog to illustrate the visual storytelling – not sure if they are your work and even if they are, it probably makes sense to replace them with images that you know you have access to. If you leave them, I think maybe crediting Justina at the bottom makes sense.
