CONCEPT
SPRING + SUMMER 2021
Rooted in the summer mini-seasonal space, SunSquad is a playful, cheeky, carefree, and adventurous brand that brings joy to every moment. With a wide assortment of fun, affordable products — from pool floats to picnic essentials, coolers to camping gear, and backyard must-haves to beach favorites — SunSquad makes it easy for guests to embrace summer in style.
Vibrant patterns and colorful graphics make the brand instantly recognizable, giving designers the freedom to reimagine classic formats with a fresh, modern twist.
ARTWORK
SPRING + SUMMER 2021
In developing the artwork portfolio for this project, I experimented with scale and shape in unexpected ways, creating patterns that encouraged guests to express their unique personalities. I explored a range of styles—from playful and youthful to refined and sophisticated—to ensure broad appeal.
The result was a dynamic mix of vibrant fruit motifs, bold tie-dye, lively florals, and lush foliage that felt fresh and inviting. Small-scale, textural prints added versatility across products, while playful iconography brought a sense of humor and ease.
This thoughtful, layered approach gave the collection its signature energy—cohesive yet eclectic—inviting guests to mix, match, and make it their own within the spirited world of SunSquad.
GOUACHE, WATERCOLOR, AND PENCIL DRAWINGS
SPRING + SUMMER 2021
I began by sketching fruits in watercolor, graphite, and ink—focusing on capturing organic textures and the imperfections that make hand-drawn work feel authentic and dimensional. That raw, tactile quality was something I wanted to carry through to the final artwork.
After sharing the initial portfolio with our leadership team, we entered a collaborative process, refining the direction through feedback and discussion. We ultimately shifted toward a cleaner, more graphic aesthetic that felt fresh, modern, and better aligned with the playful energy of the season.
It was a great example of how creative exploration and team collaboration can shape a final product that’s both visually exciting and broadly appealing.
THE FINAL PRODUCT
The images shown here represent a small selection of the full artwork and product development created for the 2021 season. I curated this assortment to highlight some of the most impactful designs, the pieces that not only anchored the collection but also appeared across multiple product categories.
This project exceeded all our expectations, achieving outstanding sales results and resonating deeply with guests. It also generated strong buzz on social media, helping to strengthen SunSquad’s brand presence and celebrate its playful, colorful spirit. In stores, the collection created a vibrant, joyful experience that added a much-needed burst of color and fun, perfectly capturing the essence of summer.
