Concept
SUMMER 2025
Night Market represents a thoughtful departure from Threshold’s signature aesthetic, signaling an evolution in the brand’s design language. While Threshold is traditionally known for its light, approachable palettes and familiar styling, this collection leans into deeper tones, layered textures, and more global influences to create a moodier, more curated outdoor experience. The goal was to expand the brand’s appeal and offer a more elevated, design-forward option for guests seeking something with a little more edge and atmosphere.Materiality plays a key role: woven textures, sculptural ceramics, matte finishes, and patina-like surfaces bring depth and tactile interest. The patterns, from geometric lines to artisanal weaves, nod to traditional craft with a modern twist.
ARTWORK
These patterns bring the Night Market concept to life through a rich blend of contrast, texture, and movement. From bold tropical botanicals to linear abstractions and layered plaids, each design draws inspiration from traditional craftsmanship with a modern sensibility. Hand-drawn lines and woven-inspired motifs nod to global craftsmanship, while the deep, saturated palette, punctuated by unexpected hits of citron, plum, and ochre, adds depth and vibrancy. Together, these prints create a tactile and visual story that feels both modern and rooted, expanding Threshold’s design language into more expressive and elevated territory.
The final product
The final expression of the Night Market concept brings the original artwork to life through bold scale, rich color, and thoughtfully layered application. Hand-drawn patterns, from oversized tropical botanicals to rhythmic geometrics and gestural lines, translate seamlessly onto rugs, pillows, and textiles, enhancing their visual and tactile appeal.
